Improving the shopping experience for women is a hot topic here at MagicHands, as you may imagine, and businesses are busy finding many ways to enhance the experience of their women customers. It's become such a trend industry wide that CBT News brought in MagicHands CEO Jody DeVere in order to get her take on what automotive businesses can do to better serve their women customers. In an industry that has long been marked by a reputation for being uncomfortable or even unkind to women, MagicHands and Jody DeVere have been at the forefront of this still growing trend to change the way automotive businesses communicate with, and serve the needs of, women customers.
Since last fall, the #MeToo hashtag and movement has brought attention to the reality of sexual harrassment and sexual assault against women, and that is a sentiment that rings true in the auto industry just as it does everywhere else. Jody DeVere has decided that for many auto professionals, it's time for "the Talk" - time to have a #timesup conversation with the reality of sexual discrimination and even harrassment in the auto industry.