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Jody DeVere Featured in Collision and Repair ABRN Magazine on Tips to attract, retain female customers during NACE 2010 in Vegas

Posted by MagicHands - Automotive Advice for Women at Oct 13th, 2010 9:01pm

Women in the U.S. have steadily been increasing their purchasing power for decades. Collision and automotive repair shops, however, are typically run and mostly staffed by men, and designed for customers that have, historically, also largely been men. ... Read More!


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No Longer In The Passenger Seat: Women's Influence In Automotive

Posted by MagicHands - Automotive Advice for Women at Sep 3rd, 2010 4:13pm

When did the focus on women consumers really begin in earnest for the automotive industry and why? Jody Devere: Between 2000 and 2002, two women wrote best-selling books about marketing to women that had tremendous influence on women consumers and even some early adopter brands: Marketing to Women by Marti Barletta and Eveolution: The Eight Truths of Marketing to Women by Faith Popcorn. By the mid 2000s, the blogosphere, and social ...


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MagicHands Featured in the San Francisco Chronicle: ‘Gender Rap -- Women buy the majority of new cars, and they go about it differently from men’

Posted by MagicHands - Automotive Advice for Women at Nov 25th, 2007 5:12am

Saturday, November 24, 2007 Women have purchasing power. They buy about 65 percent of all new cars and at least one-half of all used cars, according to data from Road & Travel Magazine. Women also influence 80 to 90 percent of all big-ticket purchases, says Kathryn Hutson, client services consultant with a marketing to women firm in Naples, Fla. "Yet there's some research we've seen that says 75 percent of ...


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