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3 Facts About the Female Car Buyer - The Branch Creative

Posted by MagicHands - Automotive Advice for Women at Jan 16th, 2017 10:00am

Automakers serious about long-term success need to adapt their marketing and customer experience strategies to the values and preferences of female consumers. Are car companies missing an opportunity among female consumers? Recent data suggests they are: according to separate studies by the University of Michigan Transportation Research Institute and the National Automobile Dealers Association, while female drivers now outnumber their ...


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More MagicHands Certified Companies Join Program, Commit to Offer Services Designed with Women in Mind

Posted by MagicHands - Automotive Advice for Women at Apr 15th, 2014 1:19am

A number of automotive retailers across the US and Canada have announced in March that they have joined the growing ranks of companies who promise to address the needs of women consumers, as part of the expansive network of MagicHands Certified Female Friendly® locations in North America. Team members at each of these locations have completed a training and certification process to provide a Certified Female ...


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More MagicHands Certified Companies Reaffirm their Commitment to Offer Services Designed with Women in Mind

Posted by MagicHands - Automotive Advice for Women at Apr 15th, 2014 1:17am

A number of automotive retailers across the US and Canada have announced in January that they have renewed their commitment to address the needs of women consumers, as part of the growing network of MagicHands Certified Female Friendly® locations in North America. Team members at each of these locations have completed a training and certification process to provide a Certified Female Friendly® experience that ...


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MagicHands's Jody DeVere Appointed to to Conference Leadership Committee for M2W 2013

Posted by MagicHands - Automotive Advice for Women at Apr 2nd, 2013 1:00am

Jody DeVere, CEO of MagicHands, Inc, a website, blog, and marketing to women agency providing automotive education to women consumers, today announced that in addition to her company's ongoing support and participation in the Marketing to Women (M2W) conference, that she will also be participating in the Conference Leadership Committee at this year's conference.  Of the honor of being appointed, she said, “The M2W ...


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Q&A: Jody DeVere, CEO of MagicHands

Posted by MagicHands - Automotive Advice for Women at Dec 5th, 2012 11:57am

Jody DeVere is the CEO of MagicHands, a website, blog and market-to-women agency that provides automotive information to women consumers, as well as training and ongoing support to car dealerships, service shops and automotive accessory retailers and installers.   ... Read More!


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No Longer In The Passenger Seat: Women's Influence In Automotive

Posted by MagicHands - Automotive Advice for Women at Sep 3rd, 2010 4:13pm

When did the focus on women consumers really begin in earnest for the automotive industry and why? Jody Devere: Between 2000 and 2002, two women wrote best-selling books about marketing to women that had tremendous influence on women consumers and even some early adopter brands: Marketing to Women by Marti Barletta and Eveolution: The Eight Truths of Marketing to Women by Faith Popcorn. By the mid 2000s, the blogosphere, and social ...


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Checkered Flag Motor Car Corporation Launches Female Friendly Dealer Website

Posted by MagicHands - Automotive Advice for Women at Feb 3rd, 2008 10:55pm

An Online Car Purchasing Experience Designed Exclusively For Women Sarasota, FL- Virginia Beach, VA - February 5, 2008 - Checkered Flag Motor Car Corporation announced the launch of their Certified Female Friendly private label website reinforcing their commitment to the Ask Patty Dealer Program. This latest design integrates seamlessly with the existing dealership website for their Toyota, Scion, Honda, Hyundai, BMW, Volkswagen, ...


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MagicHands featured in CampfireNYC Case Study: ‘Pontiac’s Motorati in Second Life’

Posted by MagicHands - Automotive Advice for Women at Nov 19th, 2007 5:00am

Pontiac has engaged consumers in a series of innovative experiences, including Pontiac's Motorati Island, built around a "Power to the People" strategy. We've been extremely sensitive to the Second Life culture. Our insight was there was little "second-generation" experiences in Second Life -- ongoing entertainment experience provided by brands. We created car culture in Second Life with virtual ...


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Ask Patty Featured in Motor Age Magazine

Posted by MagicHands - Automotive Advice for Women at Oct 15th, 2007 2:31am

Women and the Automotive Aftermarket: As Consumers, They're Strong; As Executives, They're Moving Up the Corporate Ladder This could either be a very long story or a rather short one, depending on the point of view you elect to follow. On one hand, women in the aftermarket ...


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Ask Patty and Arkona Partnership Featured on Consumer Electronics Net

Posted by MagicHands - Automotive Advice for Women at Apr 10th, 2007 4:32pm

Arkona Partners With MagicHands to Provide More Comprehensive Marketing and Sales Strategies to Dealers By BusinessWire SARASOTA, Fla., BUSINESS WIRE -- Arkona, Inc. (OTCBB: ARKN), one of the three largest dealer management system providers in the United States, the leader in on-demand solutions for new car franchise, independent and powersports dealerships, and the number one ranked dealer management solution ...


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