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MagicHands is Fired up About Marketing to Women

Posted by MagicHands - Automotive Advice for Women at Jul 2nd, 2008 2:35pm

Here at MagicHands, we're well aware of the purchasing power we women hold in our purses. With women controlling over 85% of all consumer purchasing across every brand category, understanding why women buy is vital to a brand's success. We know that women spend more than five trillion dollars annually, that our input is integral to the purchase of 65% of all cars, 92% of vacations, and 61% of all electronics ...


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BlogHer Announces Blockbuster Premium-Level Sponsors, With General Motors as Platinum Sponsor, for Its Fourth Annual Conference

Posted by MagicHands - Automotive Advice for Women at Jul 2nd, 2008 1:57pm

July 02, 2008 08:01 AM Eastern Daylight Time BlogHer Announces Blockbuster Premium-Level Sponsors, With General Motors as Platinum Sponsor, for Its Fourth Annual Conference General Motors Leads Sponsor List of Top Global Brands Including Michelin, Macy's and Johnson & Johnson and Others   PALO ALTO, Calif.--(BUSINESS WIRE)--BlogHer, Inc. ...


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My Weekend with Audi and the Girls

Posted by MagicHands - Automotive Advice for Women at Jul 1st, 2008 2:37pm

Last month, Audi invited me to join them and a group of women and a few male journalists for a weekend of fun, networking and the best part: to test drive the Audi A4 for a long country drive through wine country in Northern California and at Infineon Raceway. The weekend included a stay at the St Regis in San Francisco, Yoga lessons, wine tasting, and a visit to Solage, a top-rated spa and a chaffered tour of Napa Valley ...


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Toyota Announces $5 Million Grant To National Park Support Organizations

Posted by MagicHands - Automotive Advice for Women at Jul 1st, 2008 2:36pm

We've run several articles lately about the many contributions that Toyota has made to environmental concerns. Well, here's another: Toyota has promised to make a $5 million contribution to support five National Parks as well as a National Park Foundation that works to enhance environmental leadership and educational programs at parks around the country. Toyota also will donate 23 vehicles to the National Parks. ...


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Product Review - Bluetooth-Enabled Handsfree Cellphone Devices

Posted by MagicHands - Automotive Advice for Women at Jun 30th, 2008 4:20pm

Product Review: Bluetooth-Enabled Handsfree Cellphone Devices If you live in California or Washington, you know that as of July 1 you must go handsfree when using your cellphone while driving your car. On July 1, 2008, these two states become the fourth and fifth states to enact laws that ban the use of any hand-held mobile device while driving. When it goes into effect, the California law will also prohibit ...


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How far are you willing to go for all-around economy?

Posted by MagicHands - Automotive Advice for Women at Jun 30th, 2008 2:26pm

A subject has come up in discussions with my colleague Rich Truesdell: He asks "Is the prospect of $5.00/gallon gas causing people to lose their sense of reality?" Apparently people are buying 13-year-old Geo Metros for more than they cost new, just because they get great gas mileage. Do you remember the Metro? Basically a rebadged, domestic version of the Suzuki Swift, the little tiny econobox was powered by ...


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Women Car Buyers - Declare Your Independence

Posted by MagicHands - Automotive Advice for Women at Jun 30th, 2008 2:15pm

Women Car Buyers - Declare Your Independence Women spend $300 billion annually on used car sales, maintenance, repairs and service. 51% of women over 18 are single and are shopping for a car with out a man in tow. Long gone are the days when the only decision women were expected to make about a new car was which color to choose. Women are now the fastest growing segment of new car buyers and, thanks to the Internet, are ...


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Caution: Hands-Free Cell-Phone Laws Ahead!

Posted by MagicHands - Automotive Advice for Women at Jun 27th, 2008 2:36pm

On July 1, 2008, California and Washington will be the fourth and fifth states to enact a law that bans the use of any hand-held mobile device while driving your car. Other states prohibiting handheld mobile phone use are Connecticut, the District of Columbia, New Jersey, and New York. When it goes into effect on July 1, 2008, the California law will also prohibit ALL cell-phone use -- including hands-free devices ...


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Gas Saving Tips for Summer Driving

Posted by MagicHands - Automotive Advice for Women at Jun 26th, 2008 7:00pm

Motorists traveling on summer road trips can't do much about the high gas prices, but they can pay less at the pump by making sure their vehicles get maximum fuel economy. According to the Car Care Council, fuel economy is directly related to vehicle care and driver behavior and both can have a significant impact on how much motorists pay at the pump. Dirty air filters can also waste gas and cause the engine to ...


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2008 Chevy Malibu Makes the Grade

Posted by MagicHands - Automotive Advice for Women at Jun 25th, 2008 6:56pm

When Chevrolet set out to redesign the Malibu, the automaker established a huge goal for the languishing vehicle: According to General Motors Vehicle Line Executive Dave Whittaker, "we were challenged to raise the bar on ourselves and create a world-class car that could rival the imports." This was an enormous goal, especially considering that many of the buyers Chevrolet was seeking to woo haden't stepped ...


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