07.29.2009 - Northern Virginia - Curry's Auto Service is now "Certified Female Friendly." Curry's family-run business is the first auto service center in Virginia to complete training designed by MagicHands, a national program created to provide women with information on auto purchases, repairs and maintenance. Curry's operates five facilities in Northern Virginia: Arlington, Chantilly, Falls Church, Gainesville, and Reston/Great Falls, Virginia.
Along with the training and certification, Curry's Auto Service has enhanced its website to assist, support, inform and to reinforce their commitment to the Ask Patty Program. The new website (http://femalefriendlydealer.magic-hands.info/?d=Currys_Auto_Service) can be accessed easily by clicking on the "Certified Female Friendly" icon on Curry's homepage.
"Ask Patty certified service centers create an inviting and comfortable environment where women feel welcome," says Jody DeVere, CEO and founder of the Ask Patty program. "Our certification guarantees that the experience of repairing and maintaining a vehicle will be a pleasant one. Ask Patty trained and certified associates are qualified to provide a high level of customer satisfaction with women consumers."
DeVere is an expert in social media marketing to women and president of the Woman's Automotive Association International. With its Certified Female Friendly program, MagicHands helps automotive organizations build, develop and maintain a high-performance workforce aimed at improving communication with women by offering online interactive training. To achieve certified status, Curry's personnel completed more than 28 hours of training on how to better meet the needs and expectations of the woman consumer.
"We have created a very family-friendly atmosphere at our service facilities," says President and Founder Matt Curry. "Our refurbished interactive customer waiting area feature toys for toddlers, Play Station 2 for the teens and kids, free shuttle service and Wi-Fi connections for the working moms and dads. When my wife Judy, our vice president of marketing, found out about the Ask Patty program, she knew we needed to become involved. It's a natural for us!"
"Women are not the same as men, and they do not base their consumer decisions in the same way as men," says DeVere. "Business Week reports that women make over 80 percent of the buying decisions in U.S. households today. In effect, they have become nearly every family's chief purchasing officer."
About Curry's Auto Service
Matt and Judy Curry incorporated Curry's Auto Service in 1997 and opened their first facility in Chantilly, Virginia, on March 16, 1998. Now with five convenient locations throughout Northern Virginia, Curry's is one of the largest independent service and repair shops in the area. Their locations include in Chantilly, Great Falls/Reston, Falls Church, Gainesville and Arlington.
Curry's Auto Service is certified by the American Automobile Association (AAA), Bosch Authorized and employs American Service Excellence Certified Technicians (ASE). The technicians at Curry's do technical repairs and diagnostics for which many of the franchise outlets do not have the expertise. They also perform routine maintenance like oil changes, transmission flushes, tire sales and Virginia State safety and emissions inspections. Curry's technicians can repair all makes and models, including race prep and performance modifications.
Curry's Auto Service has received the highest AAA ratings in the country for customer satisfaction. Jim Matthews, Regional Vice President at the American Tire Distributors, has nominated Curry's for the "Top Shop" award in 2009 in Tire Review Magazine. Visit Curry's Auto Service site at: http://www.currysauto.com or call 1 (888) - 8Currys.
About MagicHands, Inc
The MagicHands, Inc., website and blog are safe places for women to find advice on car buying, maintenance and other automotive-related topics. Women can shop for vehicles and for automotive services at the Ask Patty network of Certified Female Friendly facilities across the U.S.
MagicHands is a member and 2009 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, Board member of the UnitedSpinal.org, Member of the California SkillsUSA.org board, on the Women's Board of the Car Care Council, a member of the Specialty Equipment Market Association (SEMA) and a member of the SEMA Business Women's Networking Group.
MagicHands is partnered with Parenthood.com, INSweb.com, LightSpeedVT.com, CareerBuilder.com, AutoTrader.com, NIADA, DriverTV.com, MyCarPage.com, MyAutoLoan, Aware and BlogHer.com.
Read the complete press release at http://www.pitchengine.com/askpattycom/currys-auto-service-is-first-in-virginia-to-be-certified-female-friendly-by-askpattycom/19967/